Customized Sales & Marketing Alignment Workshop
Are you struggling to determine whether your marketing programs are getting results?
Does Sales argue that Marketing isn't producing enough or any leads?
Is Marketing generating leads that Sales refuses to pursue?
Are you ready to change all of that?
LeadGenaires Sales & Marketing Alignment Workshop Can Provide the Results You Need
Sales blames Marketing when revenue numbers aren't where management would like them. Marketing blames Sales. Sound familiar? The rift has existed as long as the Marketing and Sales departments themselves.
In her May 2, 2005 article “Marketing needs to make its case quantitatively,” Elana Anderson from Forrester Research said “…a new approach is needed that fosters a partnership with sales, centers on the customer, and is driven by deep quantitative understanding of the target audience.”
LeadGenaires can help your marketing and sales teams build that relationship, which will break down barriers in your sales process, and more importantly, your customers' buying processes. We accomplish this using our customized Sales & Marketing Alignment Workshop, which will:
- Eliminate wasted marketing dollars
- Expand your business pipeline
- Align Marketing and Sales to achieve corporate goals
- Improve lead quality
- Strengthen your positioning, messaging and collateral
- Build powerful marketing programs
- Move prospects through the buying process
- Measure your marketing results
We cover the right topics
This comprehensive workshop is held at your location and customized to your company's needs. It will help your marketing and sales teams begin to establish common business development definitions and goals. It also combines and standardizes the best of what is working in the marketing department and in the field, increasing the effectiveness of both teams. Topics covered include:
- Establishing joint objectives
- Defining the ideal lead (true decision makers, profitability, closing potential, etc.)
- Messaging for various decision makers and influencers
- Ideal target prospects (vertical, size, revenue potential, etc.)
- Decision makers and influencers
- Distribution channels
- Campaigns and tactics
- Lead maturation
- Sales barriers
- Up sell and cross sell opportunities
We lead you to the right answers
Ready to bridge your company’s Sales & Marketing gap while improving the effectiveness and measurability of your business development programs?
Contact LeadGenaires today using the form below or at 925.201.3429.
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If you are ready to bridge your company's Sales & Marketing gap, and improve the effectiveness and measurability of your business development programs click here.
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