Sales & Marketing Alignment Workshop

Sales and marketing alignment workshops are what make us different from typical marketing or advertising agencies.  We use these interactive sessions to really understand your objectives and internal sales process. We also work to understand your target audiences, the messaging that resonates with them, their buying process and other nuances involved in a purchase decision for your offering.

We use this information to develop a document which provides the basis for stronger, more measurable marketing programs.  We also use this information to bridge communication gaps between your management, marketing and sales teams. 

The workshop works well for companies:

• Wishing to add accountability or measurability to marketing programs
• Attempting to coordinate marketing campaigns with sales efforts
• Trying to remove barriers in the sales process or their customer’s buying process
• Identifying their ideal prospect
• Creating messages or value propositions for multiple decision makers or audiences
• Wrestling with long, complex sales cycles
• Developing new products, offerings or positioning

This process includes:

• Initial discovery session including members of LeadGenaires and your teams
• Findings validation session
• Presentation of document containing final recommendations
• Findings/recommendations document
• Explicit goals and measurable objectives for your chosen target audiences
• Lead definition for each audience – “A”, “B” and “C” leads
• Maps of sales and buying processes for each audience
• Evaluation of high-level value propositions currently in use for each audience
• Definition of ideal prospects in each audience
• Communication preference profile for each audience – how they find out about offerings like yours, preferred communication vehicles and frequencies, programs used to target them, what they need you to provide to them, current level of messaging customization
• High-level competitive matrix
• Additional sales channels
• Review of existing sales and marketing tools
• Summary of recommendations

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