Whitepapers and Articles
LeadGenaires is always interested in exchanging ideas with other Marketing professionals. Here are some recent whitepapers and articles that will provide deeper insight into our philosophies and approaches to marketing challenges.
If you like what you read, please register so we can let you know when new items are available.
Under pressure to spend less and produce more?
It's no secret that marketers are under the gun to generate better results with smaller budgets and fewer resources.
Think it's an impossible task? Click here to start slashing costs and increasing sales results.
Trying to Bridge the Marketing and Sales Gap?
Marketing budgets and staff sizes have shrunk, and management demands greater accountability and more quantifiable results. To succeed, Marcom managers need to change "business as usual" in many ways.
In particular, they need to focus on their most important function - helping the sales force make sales.
Click here to download a whitepaper about doing just that.
Sales are down and the CEO demands that Marketing find ways to help our sales representatives sell more products. We have done all of the standard advertising, direct marketing and lead generation campaigns. What else can we do?
This article offers tactics for understanding challenges and leveraging successes from the field in order to measurably break down barriers in the sales and buying processes.
Click here for the article.
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