Results

LeadGenaires' team members generate results for technology marketers:

Achieving Beyond Expectations

One of the largest semiconductor companies in the world needed to move prospects along the sales cycle, and migrate them to the newest technology while driving business to their sales force and channel partners. We crafted an email campaign that would qualify prospects and generate leads for their webinar series. The client would have been thrilled with a handful of closeable leads, but webinar registrations exceeded expectations by 151% with actual attendees at 116% of expected goals. And most importantly, 120% of product sales goals for the entire campaign were achieved in EMEA alone.

Overcoming the Cold-calling FUD Factor

Fear, uncertainty and doubt (The FUD Factor) became barriers to appointment setting for start-up enterprise software provider, Flowtix. There were so many potential targets within an organization that it was nearly impossible for new sales reps to figure out who to call or what to say if they got through. After mapping the applications to all departments within a prospect company, the road to cold-calling success became crystal clear. We created a new "conversation starter" sales training that wiped out the FUD Factor. Sales reps that were previously unable to get though the door, started setting appointments within just two days after receiving the new training.

Beating the Sales Quota

Sun Microsystems CEO, Scott McNealy, had a single directive, "Put some serious sales numbers on the board." Making the sales quota wasn't enough. McNealy wanted to set a new record. A member of our team did just that when he ran an integrated campaign using direct mail, sales contests, special promotions, and trade shows to boost distributor sell-in and VAR sell-through for Sun enterprise networking products and services. A fire had been lit under Sun Microsystems' channel sales. When the smoke cleared, the result was a 156% sales increase overall that produced a 1500% ROI.

Creating Opportunity Where Others See Only Barriers to Entry

VistaTrak was struggling to uncover new sales opportunities. Yet, their sales team was opposed to making cold calls. Our assignment was to build a pipeline of business for their IT consultancy from scratch. Within a single quarter, we achieved an 11% response from the right decision-makers in their target accounts to jumpstart VistaTrak's sales pipeline.

1,000 Ways to Boost Terminal Sales

Faced with a large inventory and few qualified leads, Network Computing Devices needed a direct approach. Convinced that "money talks," a member of our team created a profitable, limited time offer that combined a $1,000 cash introductory bonus with a free 30-day trial. Plus, a real $1,000 bill grabbed even more attention. The campaign generated over 1,250 fully-qualified leads during the first week and produced over $3 million in terminal sales.

Designing Better Sales Leads

After researching Cadence Design Systems' audience of computer systems and integrated circuit design engineers, one of our team members launched a 3-part direct mail campaign. The mail piece conveyed a complex, highly technical sales presentation to a tough audience of engineers. Most importantly, the program was achieved on a "submicron" scale budget. The results were double-digit response rates that produced an unprecedented number of top quality leads that generated several million dollars worth of sales revenue.

Getting Dramatic to Close New Business

Loral's Narda Microwave division ran ads that looked like data sheets. As a result, response from design engineers in the defense sector was ho-hum at best. Loral/Narda's microwave components play an essential role in the high stakes game of aerial combat and electronic warfare. After one of our team members ran a dramatic "60 Seconds to Live" ad campaign in a defense industry trade magazine, contracts for Narda components skyrocketed. The dramatic approach increased qualified leads by over 300%, resulting in multi-million dollar orders.

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